The world is not what you were taught by your parents, teachers and employers. We are beginning to see what researchers have known for years, that what motivates us is not incentives and consequences, but self determination. Daniel Pink writes about this in his excellent book, Drive.
In addition, we may be structuring our work as if it was still the 1980s, because our industry still does it that way and our teachers and bosses still think that way. Professionals like lawyers are especially guilty of this. Most lawyers and law firms still organize their work and delivery of services to their clients like it was done 30 years ago, although maybe with more email.