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Blue Ocean Strategy – Making Estate Planning Simple

Several years ago I read the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. The book is about creating new ways to deliver services or products to bring significantly more value to the customer than the current industry standard. We created Counsel Protect, LLP with that in mind. Our goal is to provide estate planning and small business legal services in a fast, easy and affordable way. Legal services do not have to be delivered in the same old slow, cumbursome, expensive and unresponsive manner. We’ve structrued our law firm to deliver state of the art legal services in a way that relates to the time restraints and budgets of middle class families.

After more than 15 years of running a law firm, I don’t believe most people take joy in the prospect of finding and hiring an attorney. But yet, when it comes to estate planning and business planning, good legal help is essential.

We’ve created a new model to make legal services accessable and responsive by leveraging technology to give our clients the service and relationship they need with an attorney in a very user friendly and affordable manner. I encourage you to check out our website and see if we don’t change your preconceptions of what a law firm is and should be.

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