Dr. Sarah Layton. Blue Ocean strategy is more relevant than ever in this economy.
The new tools that will create value innovation are extremely effective and will help you make four strategic moves that will make an enormous difference in your business. Those four strategic moves are:
1. Eliminate those competitive factors your customers really don’t care about. They waste your resources and don’t get you any more or better business. You are probably just trying to keep up with the competition by providing them.
2. Reduce your investment in the competitive factors you need to offer but not at the level you are currently offering them.
3. Raise your investment in those factors that the market values but isn’t getting enough of
4. Create new value the industry has never before seen.