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Building a Job or a Building a Business

SETH GODIN. Either can work, but don’t confuse them.

The shoemaker/copywriter/plumber/consultant who seeks a regular itinerary of gigs is building a job, a job with multiple bosses at the same time there is no boss, but it’s still a job. You wake up in the morning and you do your craft, with occasional interruptions to do the dreaded looking-for-work dance.

The entrepreneur is in a different game. For her, the gig is building the gig.


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