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Your Business in Bad Economy

Yesterday the Fed not so subtly signaled it thinks the economy will be in the tank through 2013 (see article linked in previous post). If it is, how does that impact your business? If you know the economy will be bad for at least two more years, how do you structure your business to succeed anyway? How do you do your marketing? How do you set the amount and timing of your fees? What service can you provide that people in a down economy can’t live without?

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