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Innovation in Your Business

SETH GODIN on innovation.

Most of the the time, though, creativity is the act of reassembling many elements that are already known.

As you look at your business, are there basic elements that can be presented in a different way, combined in a different way, delivered to customers in a different way or priced in a different way that can differentiate you from the crowd and provide greater value to your customer? And are there some elements you think your customer needs and everyone else in your industry thinks your customer needs, but that your customer doesn’t really want or need.

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