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What Do Your Customers Really Need?

In this CNET article, Rick Broida explains how he wants to exchange his new ipad for a kindle fire.

You may agree or disagree with his opinion, but I think his most interesting point is – why should he pay $600 for the ipad when the kindle fire does 95% of what he needs for $195. He acknowledges the ipad is amazing, but maybe not in ways he needs. He wants the product that best fits his needs, not the product that’s the most technologically advanced or feature rich.


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