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Give them ears to hear

Seth Godin on selling to those who don’t think they need you.

No, they won’t respond to a better-than-them pitch. Instead, they’re much more likely to respond to a new statement of their problem and a new statement of the solution. Don’t ask them to announce that they were wrong when they decided that they didn’t need a tablet, a survival kit or an anti-impotence drug. Instead, make it easy for them to make a new decision based on new information.

They do need your service, right? They just need to hear why in a fresh more relevant way. Find that way and you will immediately stand out from the crow

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